Relay

Relay.app is an AI workflow automation platform built for teams that want to create agents and multi-step automations without heavy engineering work. It combines visual automation building, app integrations, AI steps, webhooks, and human-in-the-loop controls so teams can turn repetitive processes into reliable workflows. For organizations that want automation with readable logic instead of opaque scripts, Relay.app fits well into day-to-day operations, especially where approvals, handoffs, and AI-assisted actions are part of the process.

Why people use Relay.app

Teams choose Relay.app because it is designed to make automation approachable while still supporting real operational workflows. It is a strong fit for go-to-market, recruiting, operations, and support teams that need automations tied to Gmail, Slack, HubSpot, Google Workspace, calendars, forms, and AI models. Compared with more developer-centric tools, Relay.app emphasizes usability, collaboration, and agent-style workflow design. It is especially useful when a workflow needs branching logic, waiting for an event, AI extraction, or a person to review and approve output before the next step runs.

Core capabilities

• Visual multi-step workflow builder for automations and AI agents
• 100+ app integrations across CRM, email, scheduling, docs, and support tools
• AI-powered steps for extraction, summarization, classification, and generation
• Webhook, mailhook, scheduled, RSS, manual, and batch triggers
• Human-in-the-loop review and approval steps for controlled automation
• Flow control with paths, loops, waits, and sequencing
• Custom HTTP requests and JavaScript for edge cases
• Shared workflows, shared connections, and team collaboration controls

Who it is best for

Relay.app is best for operations, sales, recruiting, customer success, and small-to-mid-sized teams that want practical automation without maintaining code-heavy infrastructure. It works well for users who have moved beyond single-step automations and now need richer workflows, AI support, and cross-app orchestration. It is also a good fit for teams that want business users to build and maintain workflows themselves.

How it fits into modern workflows

Relay.app fits into modern workflows as a no-code automation layer between business systems, communication tools, and AI services. Teams can connect SaaS apps, run triggered processes, enrich data with AI, and send outputs back into operational systems. Webhook triggers and custom HTTP requests help it participate in broader API-driven automation pipelines, while built-in collaboration features make it suitable for shared team workflows rather than one-off personal automations.